This course introduces you to a practical, human-centered approach to solving complex problems.

The course provides you with a baseline of Enterprise Design Thinking skills, including collaboration, synthesis, design research, prototyping, and storytelling.

Learning Objective

After completing this course, you should be able to:

• Identify the components of the Enterprise Design Thinking Framework
• Identify techniques to uncover and explore user needs
• Describe the purpose of restless reinvention
• Explain the role of prototyping, ideation, and iteration
• Describe the key elements to improve the quality of a team’s work
• Apply the Principles of Enterprise Design Thinking to map out a design challenge and create a problem statement

Introduction to Enterprise Design Thinking

It’s about taking the time to understand the people you’re designing for, aligning your team around a clear purpose, and creating solutions that are thoughtful, relevant, and feasible. Just like when you visit your local coffee-shops, the barista doesn’t just grab a random cup of coffee and give it to you, instead, they are asking a series of questions first. To clarify what your needs and what come out of your mind.

The best arrangements come from understanding the why behind the request and tailoring the design to match.

Design thinking is for everyone

Design thinking is a problem-solving approach that aims to improve people’s experiences.

“Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.”

— Herbert Simon